I HAVE THE FIX and I have
Do you have a customer awareness program in place for your collision repair shop or auto glass shop that gives the vehicle owner the chance/choice of calling you first?
If not, let me ask you this ... How's that working for you?
A Customer Awareness Program or CAP is what gives
the vehicle owner
Without a C.A.P. the vehicle owner will never call you and you will never get the job.
Without a C.A.P. you give the insurance companies the upper hand.
Without a C.A.P. you...yes, the Independent Shop Owner, and not the insurance companies, take away the vehicle owner's right to choose because without you they remain unaware of their options.
Remember...the BEST chance, and some would argue the ONLY chance you have to get a damaged vehicle into your shop is by giving the owner the CHANCE to call you first.
And the only way the vehicle owner can give you that CHANCE
is by you having a
The question is no longer "Can I afford one?" The question becomes, "How long can I afford not to have one?"
"Tom Hughes, the marketing genius behind the enormous success of a locally owned independent collision repair shop in Columbus, Ohio back in the early 90s, has been creating a new marketing weapon geared specifically to shops that are steered against. He is really making a mission of helping shops through this tough time.
The unique thing is that the marketing effort is geared ONLY to shops who suffer from steering. Nobody else, that I know of, skilled or unskilled is writing commercials and pumping out marketing specific to
- David Williams, SafeCollisionRepairs.com
"We wouldn't be as succesful today without the help of Tom Hughes, no ifs ands or buts
- Mike Berounsky Jr., BensAutobody.com
Tricks - Self Interest - Deceit - Cheapest Way Tactics